Workshop replay · 34 min · Dana Whitcombe, Whitcombe Studio
Most service-based founders underprice for the first two years of business — not because they don't know their worth, but because they're pricing against their own self-doubt instead of the market. This session walks through a repeatable process for setting (and defending) rates that actually reflect the value delivered.
Dana breaks down three pricing models — hourly, project-based, and value-based — and shows the math for when each one makes sense, using real numbers from her own studio's first three years.
The back half covers the conversation itself: how to present a rate without over-explaining it, what to say when a client pushes back, and when a discount is a smart trade versus a habit that will cost you.
What you'll walk away with